Sagely, a learning startup focused on coaching individuals and organizations in the tech space, faced the challenge of aligning their evolving business offerings and mission with their existing website. The website no longer met the company's needs and failed to effectively communicate their mission. The primary goals were to design and build a new website that detailed Sagely's offerings, showcased their story, and drove traffic and visibility.
Working closely with the marketing team and CEO, we collaborated to define the requirements for the new website. Multiple design options were created in Figma, allowing for feedback from users, the CEO, and company leadership. Once the final design was chosen, the website was built using Webflow, leveraging its visual development capabilities. User testing and competitor analysis were conducted to ensure a user-centered approach.
The new Sagely website consisted of seven pages, including team information, the company's story, a course catalog for individuals and organizations, a blog, a contact page, and an open positions section. The design and layout showcased Sagely's offerings effectively and provided a seamless user experience. The website was built using Webflow, allowing for easy maintenance and updates by training other team members in the platform.
The revamped Sagely website successfully aligned the company's offerings with its mission and attracted attention from the target audience. The website experienced increased traffic, user registrations, course enrollments, and engagement metrics. The improved visibility and user experience elevated Sagely's position in the market. Training team members in Webflow ensured ongoing website maintenance and updates, reducing dependence on a single individual.
