Bold Brow Boutique, a family-owned, women-led, and Latina-run salon, specializes in microblading, ombre shading, and various skin services. To bolster their client base and enhance online presence, I undertook the task of creating their brand identity and designing and developing their website with a focus on encouraging more client bookings.
The primary objective of the project was to launch a new website and create a captivating brand identity for Bold Brow Boutique, a local Tucson company specializing in natural microblading services. The goal was to attract more clients, particularly women between the ages of 18 and 55 who were interested in microblading.
Bold Brow Boutique's target audience comprised women seeking natural eyebrow services. The unique selling point of the business was being a Latina and mother/daughter-owned establishment, catering to women who embrace boldness. The microblading services offered were designed to enhance natural beauty.
To align with the client's vision and appeal to the target audience, the brand identity adopted a clean, modern, and feminine approach. The color palette consisted of simple black and white, evoking sophistication and timelessness. The full logo suite showcased versatility for various applications. Additionally, a series of custom brand illustrations were created to be used on packaging, print materials, and social media platforms, reinforcing the brand's distinctive personality.
The design process commenced with an in-depth brainstorming session with the client to understand their vision and style preferences. After that, the branding phase commenced, and a series of mockups were shared with the client for feedback and refinement. Upon approval, the website design was initiated, following the established brand guidelines. The website was built using Wix, ensuring easy maintenance and updates in the future.
The website design was a crucial part of the rebranding project. It aimed to showcase Bold Brow Boutique's exceptional work, attract potential clients, provide comprehensive information about the microblading process, and offer a seamless on-site booking experience. The design process involved gathering regular feedback from the client and conducting competitor analysis research to identify effective site structures and booking patterns in the microblading industry.
Following the implementation of the new branding and website design, Bold Brow Boutique experienced noticeable improvements in its business metrics. There was a significant increase in client bookings, and the brand witnessed substantial growth on social media platforms. The combination of the modern, feminine branding and the user-friendly website played a pivotal role in attracting more clients to the boutique.
The Bold Brow Boutique project provided valuable experience in creating a comprehensive brand suite for a business. The process of developing a brand identity and website design from scratch allowed the designer to refine their skills in understanding client requirements, conducting competitor analysis, and incorporating user-friendly elements into the design.
